With people moving to Sacramento, researchers get geographically diverse opinions. Growth and development will continue to give our market advantages for conducting opinion research.
Sacramento's growth rate over the past 18 years has averaged almost 2% annually, with an overall growth rate of about 30% (1980-1998). The Sacramento Metropolitan Statistical Area (MSA)--Sacramento County, Yolo County, El Dorado County, and Placer County--experienced a comparable annual growth rate of 2.3%, with an overall growth of 34.6% during the same period.
The tables below show how Sacramento's demograhics mirror those of California, the Pacific Census District and the Western Census Region.
Sacramento Demographics
| Population 2000 |
Sacramento MSA |
California |
Pacific District
CA, OR, WA |
Western Division
AZ, CA, CO, ID, MO, NV, NM, OR, UT, WA, WY |
United States |
| |
1,796,857 |
33,871,648 |
43,187,168 |
61,359,463 |
281,421,906 |
| Age Groups 2000 (%) |
Sacramento |
California |
Pacific District |
Western Division |
United States |
| under 15 |
22.6 |
23.0 |
22.5 |
22.6 |
21.4 |
| 15 - 19 |
7.4 |
7.2 |
7.2 |
7.4 |
7.2 |
| 20 - 24 |
6.7 |
7.0 |
7.0 |
7.1 |
6.7 |
| 25 - 44 |
30.2 |
31.6 |
31.3 |
30.9 |
30.2 |
| 45 - 64 |
21.7 |
20.5 |
21.1 |
21.2 |
22.0 |
| over 65 |
11.3 |
10.6 |
10.9 |
11.0 |
12.4 |
|
| Median Age |
35.2 |
33.3 |
35.0 |
34.3 |
35.3 |
| Race 2000 (%) |
Sacramento |
California |
Pacific District |
Western Division |
United States |
| White |
70.0 |
59.5 |
64.7 |
69.3 |
75.1 |
| Black |
7.1 |
6.7 |
5.8 |
4.9 |
12.3 |
| American Indian |
1.1 |
1.0 |
1.1 |
1.8 |
0.9 |
| Asian |
9.0 |
10.9 |
9.5 |
7.3 |
3.6 |
| Pacific Islander |
0.5 |
0.3 |
0.3 |
0.3 |
0.1 |
| Other Race |
7.2 |
16.8 |
14.0 |
12.4 |
5.5 |
| Two or More Races |
5.2 |
4.7 |
4.5 |
4.0 |
2.4 |
|
| Hispanic or Latino (any race) % |
15.5 |
32.4 |
27.1 |
24.8 |
12.5 |
| Household Income Distribution 1999 (%) |
Sacramento |
California |
Pacific District |
Western Division |
United States |
| < $15K |
13.5 |
14.0 |
14.0 |
14.1 |
15.8 |
| $15K - $24K |
11.5 |
11.5 |
11.7 |
12.2 |
12.8 |
| $25K - $49K |
28.9 |
26.6 |
27.5 |
28.7 |
29.3 |
| $50K - $99K |
32.2 |
30.7 |
30.9 |
30.7 |
29.7 |
| $100K - $149K |
9.4 |
10.4 |
9.7 |
8.9 |
7.7 |
| > $150K |
4.6 |
6.9 |
6.2 |
5.5 |
4.6 |
|
| Median HH Income |
$48,401 |
$47,493 |
$44,728 |
$41,352 |
$41,994 |
| Education of Adults 2000 (%) |
Sacramento |
California |
Pacific District |
Western Division |
United States |
| HS. Grad |
84.6 |
76.8 |
78.9 |
80.3 |
80.4 |
| Bachelor Degree/Higher |
26.5 |
26.6 |
26.6 |
26.2 |
24.4 |
| Housing: Owner/Renter Occupied 2000 (%) |
Sacramento |
California |
Pacific District |
Western Division |
United States |
| Owner Occupied |
61.3 |
56.9 |
58.7 |
61.6 |
66.2 |
| Renter Occupied |
38.7 |
43.1 |
41.3 |
38.4 |
33.8 |
|
